By: Monitha & Vanessa
The latest Segi advertisement has
caused many to shake their heads as we approached them for their comments on
it. Most of these people consist of students currently studying in Segi itself
but, views from students from other colleges were gathered as well; enabling us
to look at it from a different perspective, from its entirety.
When asked
about the advertisement, Paul Yung from Segi University said,” Fake. It (the
campus) isn’t as beautiful as portrayed in the commercial. It’s a scam! It
might give the wrong impression to conservative parents who want to enroll
their children as they think it’s more of a place to look for love.” “It is
unrealistic and not convincing. It makes people believe that Segi is exactly
like what the ad shows. Very deceiving,” answered Nadia. Students from Segi do
not seem happy about the image of the campus shown in the advertisement as it
is not what it is in reality. As what Chaziz said when asked, “Pure nonsense.
Ideal versus reality.” He then continued to explain that the advertisement was
based on the ideal idea which the university wants every party to believe but
unfortunately, in reality, it is not representing the real campus environment
at all.
Most
students have also commented on how a university advertisement should be and it
is not what the advertisement shows. “Storyline is very cheesy and it doesn’t
portray any of the university’s qualities or goals for the students. The
environment and liveliness of the campus in the ad is very forced when compared
to its reality,” commented Claudia, a dentistry student at Segi. As mentioned,
the purpose of a university advertisement should demonstrate on what it has to
offer as an educational facility and its qualifications instead of focusing on
a love story. Some students even critiqued on the picture segment which
displays the campus facilities such as the auditorium and laboratories, that it
passed too quickly and they are not able to see the pictures properly.
On the
other hand, there are students who are in favor of the video as well. Andrea, a
Segi student said, “Although it gives false expectations, it’s very cute.” “I
like it very much, it’s sweet,” commented Rachel. Students from Segi who think
that the university has done a good job on the advertisement mainly spoke about
the love story shown. “It’s a great marketing tactic in promoting Segi!” said
Hafiz, a Communications major. Some mentioned that the advertisement is able to
display the campus beautifully and the liveliness of the atmosphere in the
university which will win the hearts of many high school graduates as that is
what they are looking for.
As for
students from other colleges, there were several who agreed with the idea of
the advertisement and some, not so much. Ti Jian Lim from MSU said, “Background
song is nice, the story line is beautiful. It is definitely something different
from the normal, typical college ads, I would say.” Undoubtedly, many agree
that students do fall in love during college years and the advertisement
depicts it but, most of them do not see the relevance of it to an educational perspective
and wished that it focused more academically.
At the end
of the day, despite the Segi advertisement being creative and different from
the norm, 89.3% of the students interviewed (both students from Segi and other
colleges) are showing disapproval with the portrayal of the false image shown
and think that it is certainly deceiving and is being glorified. This could be
an indicator that the university needs to improve their facilities and at the
same time, ensure that students understand the effort put in by the university to
provide the highest quality environment for its fellow students.
To view the advertisement, kindly
click on the following link :
“My Life, My University”
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